The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.
My wife is in a position (board chair for a co-op) that results in her sending out a lot of invites to events. Evite has kinda been the go-to in her social/co-op group for ages, but man it suuuuuuucks these days. Ads everywhere, annoying patterns, and lacks a bunch of nice features that this seems to have.
I'm in my mid-thirties and most of my friends have ditched Facebook. I didn't really realize this until when I used it to create an event for a house party... I was somewhat surprised that only 2 people out of 15 even saw it. I ended up resorting to good old text message and that worked, but it was tedious. Not sure how popular this will become, but having a social-media-less event invite/broadcasting system would be nice, and having one that most people with an iPhone have access to covers much of my friend base
Even though "... anyone can RSVP, regardless of whether they have an Apple Account or Apple device" I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could.
I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them. I don't know if it is a 5% or a 20% drop but it has to be real.
roddylindsay ·12 days ago
The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.
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happyopossum ·12 days ago
Very happy to see this
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canucker2016 ·12 days ago
Apple iPhone ownership amongst USA teens:
2024: 87%
2019: 83%
2014: 67%
https://www.iclarified.com/95177/87-of-us-teens-own-iphones-...
https://www.pipersandler.com/news/piper-jaffray-completes-se...
https://www.pipersandler.com/news/different-new-cool-accordi...
Smartphone marketshare for iPhone in various countries:
65%: Norway
59%: Sweden/Japan/Canada/USA
49%: UK
30-39%: Germany/Portugal/Italy
other countries are lower from my random sampling of developed countries (South Korea is dominated by Samsung).
Source: https://gs.statcounter.com/os-market-share/mobile/norway
Change last part of url to get info for another country
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cleverwebble ·12 days ago
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PaulHoule ·12 days ago
I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them. I don't know if it is a 5% or a 20% drop but it has to be real.
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